Last September I posted a blog about how Starbucks was trying to steer away from their familiar green apron in an attempt to compete on a more local scale. Now, several months later, the NYTimes reports on whether or not it seems to be working. The Starbucks company reported on Wednesday that in the first quarter (which included the important holiday season) net income was $241.5 million, up from $64.3 million in the year-ago quarter. So, something seems to be working.
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